57interest

Hello, my name is Ivo Tomasini, I am the owner of 57interest – a design and web company dedicated to making online marketing easy and effective. I’m ready to organize your web presence to make it more profitable. I have helped countless other start-ups get organized and increase sales with simple web strategies.

Who Is The Coaching Program For?
The program is excellent for:

• Small business owners, entrepreneurs, solo-preneurs, or new companies.
• Businesses looking to maximize their website’s selling potential.
• Individuals looking to boost their website’s appeal to attract ideal clients.
• People with out-dated websites.

Coaching Program Results:

1. Save your business lots of time and money with a practical and focused web presence.
2. Attract your ideal clients directly from the Home page.
3. Turn your website into a list builder (capture emails).
4. Convert your site’s Home page into a call-to-action (tell your visitors what to do).
5. A final report with suggested steps of edits/changes that should be made on your website.

The Process:
You get 4 sessions (1 hour each) per week. I help you develop online marketing tactics to boost your website’s sales potential. I will also submit to you weekly assignments with questions. During our sessions, we will discuss new ideas and make comments based on the current assignments. The work will be reviewed and tweaked as necessary. I will then submit to you a final summary including suggestions for how to maximize your website’s sales potential.

Very Affordable:
Coaching Program for the Web: 
4 Sessions: $320

Get Started:
Contact my office via phone at 917-613-0874 or reach me via email at ivo@57interest.com so we can set up an introductory call.

Price Chart :

*Based on per-phone conversations. Prices vary based on package rates and in-person meetings.
**Different development & maintenance rates apply to weekend & rush jobs (less than 2 weeks advance notice).

Send us an email (info@57interest.com) to set up a free one-hour consultation.

Web Marketing Classes

Has Google missed the tree because of the forest? Gmail has done a lot for unwrapping email from the staid “click and send”.  It enables us to do many things such as collect our mails from several POP3 accounts, configure some custom addresses with a dot here and there…but it just plain ‘forgot’ to put in a box to add multiple HTML Gmail signatures.

If you are like me, who has multifaceted web avatars and duly has his Gmail configured to handle different accounts, personal and professional, you would love to sign off with custom signatures for each. So this handicap of not having multiple signatures built in seems to have found a universal protesting echo around the web. Faced with the vexing problem, I fired up Google to search for ways to put my stamp within Gmail.

Here are some of them for those who like to send emails from within Gmail…continue for the answers

Gmail Tips

Integrating A WordPress Blog Into Facebook

Integrating a WordPress blog into Facebook is actually quite simply achieved via the Facebook API. The Facebook API makes programming applications that can be spread via Facebook almost a piece of cake. A lot of interactive browser games are on Facebook, such as the currently popular “Mafia Wars.” This game allows users to start a mafia family with their friends, with the goal of becoming an important figure in the virtual underground crime scene. To start a clan, you invite other friends on the network to join. This is the growth strategy of any application on Facebook: the simple snowball effect.

The applications sustain themselves through earnings generated by displaying advertisements, which also makes Facebook an even more attractive platform to develop on. This symbiosis generates growth for both Facebook and its applications. Deutschsprachige Version des Artikels.

Plug-In Installation and Configuration

Continue here

Social Media Wordpress and Facebook API

Features:

Conversation view to quickly triage emails on small screen.

Spam filters to only see important messages on the go.

Access and save drafts.

Access attachments: including images, Microsoft Word documents, and PDF files.

Hook it up!

Gmail Tips Gmail and mobile phones

Hello, I had a terrific time at the BNI Chapter 37 cocktail event and it was a perfect moment to exercise my rusty photography skills. The roof top views were spectacular as well as the Manhattan weather! You will see myself and Ana Nieto in the last photo just taking it easy. This event was graciously hosted by Julien Sharp of StyloCreative

Events & Networking

Learn the lessons of a true Gmail Master

Learn tips and tricks to save time, increase your productivity, and manage your email efficiently. Start with the tips that are right for you, based on how much email you get each day.
Click Here To Start Kickin’ %$*

Gmail Tips

Ivo Tomasini was in Virginia this past week to attend one of the Chapter 6 Networking events he helped formulate as part of the FORWARD-Adelante marketing strategy. The idea was to create an event that attracts ideal prospects interested in the solutions and products offered by FORWARD-Adelante. One of FORWARD’s primary services is to provide unique ways for it’s members to connect, interact and build relationships among a growing niche of bilingual (Spanish/English) entrepreneurs from and business leaders.

This Cinco de Mayo event was a follow up to two previous ones (all 3 took place in Charlottesville Virginia). The events garnered lots of attention from local business leaders and the information from the selected keynote (Glenn Rust, President and CEO of Virginia National Bank) speakers added great value.

Each event demonstrated the use of a pre-registration system that funnels prospects into a continuity program. Once a prospect is registered online or at the event itself, they are given high value folow-up content and other incentives to drive them towards your other products or services.

Web Marketing Classes

LinkedIn can be much more than simply a site to host your online resume, and connect with colleagues. While the site’s core mission may be to keep your job history in one place, and to leverage connections you have to find new people, the vast, fast-growing, database can be leveraged for much more. At a time when many companies are cutting back on their marketing and prospecting budgets, LinkedIn presents a significant opportunity to find new targets and stir up business.

In late 2007, I talked about how LinkedIn is an incredible resource for sharp reporters and bloggers. Earlier in the year, I’d also given the company some suggestions to improve, many of which have since been implemented. But there is no question in my mind that most LinkedIn users are not taking advantage of the features that are there now.

Finding Targets By Territory and Vertical

LinkedIn’s advanced search offers the ability to search by many different attributes, from the user’s location to their title, and industry, not just their current job or school history. If you are a sales account manager, inside sales rep, a researcher, or in marketing, the right set of search combinations can get you a list of people, with titles and companies, giving you a starting point to get calling and e-mailing.

For example, if you own the Los Angeles territory, and want to reach technology VPs in the entertainment industry, enter the Zip Code (“90012″), choose the title of “Vice President of Technology, and the Industry of Entertainment. (See the search here)

The results are sorted by their linkage to you, starting with those you are connected to, and then to those who are connected to your friends. The more connections you have on LinkedIn, the more likely you are to have top matches. And once you have these names and companies, with their titles, it just takes a little Sales 101 to get their phone numbers and e-mail, either through the Web, or by being nice to their office receptionists.

…continue

Demand Generation

CAN YOU GUESS WHAT THIS IS?

In September 1956 IBM launched the 305 RAMAC, the first computer with a hard disk drive (HDD). The HDD weighed over a ton and stored 5 MB of data.

It’s a hard disk drive back in 1956… A HDD with 5 MB storage. Start appreciating your 8 GB memory stick!

Internet News

Guardian
By Mark Lyndersay

Ivo Tomasini of 57Interest.com speaks at the recent Web 2.0 seminar hosted by Colthrust PR and the Sight Factory. Tomasini emphasized the concept of a “squeeze page” to drive online marketing efforts. Photo: Mark Lyndersay

Here are some quick do’s and don’ts for starting or evaluating your web presence. First question: What are you willing to give to get attention, to engage your audience fully? The best way to answer that question is to construct the response around the rigor of creating and updating a blog. Now I’m not going to go rah-rah evangelical about the value of blogging. I actually stumbled into it when I restarted a web site online in December 2006 and realised that the software I was using excelled at organizing large blocks of information in blog format.

Way back then, my primary concern was getting a BitDepth archive posted in a timely and organized manner, but it soon became clear to me that the blog format is a really useful way to think about posting information on the web. You pretty much have to think about putting information up sequentially, which is good for the reader and good for your sense of organization. Content management software is even better at doing this, but that drifts in the direction of heavy-duty coding that’s out of the range of most mortals. The strikes against the blog format all boil down to the common misconception of them as a collection of windy, highly personal collections of verbose tripe. Which they can be, though the same can be said of most novels. Continue…

Promote Your Sales Message